The London-listed digital marketing company XLMedia has agreed to acquire ExciteAd Digital Marketing, the social and mobile gaming marketing business, in a cash-and-shares deal worth up to US$19m. The Israel-based…
XLMedia bets on gaming
The London-listed digital marketing company XLMedia has agreed to acquire ExciteAd Digital Marketing, the social and mobile gaming marketing business, in a cash-and-shares deal worth up to US$19m. The Israel-based…